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Today, Friday 27 April, is World Graphic Design Day. This day is an opportunity for you to discover this particular visual art. As we will see in the following article, designers are constantly inspired by the evolution of our societies and seize the opportunities offered by new technologies to imagine and create new visuals.

But first of all…

What is graphic design?

[mkd_highlight background_color=”” color=”#1995ff”]Graphic design is combining text with images, digitally[/mkd_highlight]. It is used by companies to communicate via attractive packaging, to create an effective and recognizable logo, an original cinema credits, simple and clear signage, and so one. The fields of application are multiple.

Graphic design challenges the creativity of its designers, who may be part of media agencies, publishing houses, corporate employees or simply individuals who want to be creative in their spare time.

 

Why is it celebrated on April 27?

On 27 April 1963, the Icograda Foundation, the International Council of Graphic Design Associations, was inaugurated in London. At the initiative of this event, two men: Peter Kneebone and Willy de Majodeux. These two designers aimed to create an international dialogue around the development of graphic art and to share their passion with others. Moreover, they wanted their creations to contribute to building bridges of communication in places where discrimination and inequality persisted.

Since then, World Design Day has been celebrated each year and relayed in the press and social media via various solidarity initiatives. Thus, challenges are set to encourage people to use their knowledge and skills to create a more peaceful, open and sustainable planet.

Some examples:

 

Gender-free” graphic art exhibition opens in Caracas on International Women’s Day

Through this “gender-free” graphic art exhibition, which opened its doors last March in Caracas, Venezuela takes a special part of the commemorative events for International Women’s Day, which are celebrated as part of campaigns for equality led by recognized women in various fields.

This is the sixteenth biennial of graphic miniatures of the country. The Biennale is a meeting of artists to talk about small format graphics divided into two categories: traditional techniques and experimental techniques.

The biennale is exhibited under the name of a renowned woman, Venezuelan artist Luisa Palacios (1923-1990). Created in 1980 by the latter, the biennale was among the first in the world. For the time, it was a real feat. This pioneering woman in many ways gave the exhibition a feminine character.

The coordinator of the TAGA (Taller de Artistas Gráficos Asociados – jury of the 110 works exhibited), Norma Morales, ensures that although graphic art has no gender, women have a singular domination over these forms of expression in Venezuela. “Engraving in Venezuela has a woman’s name,” she defends.

 

Creativity has no age

Agnes Kašpárková is a true example of creativity and courage. At 90, this Russian artist embellished her village by coloring the walls with magnificent blue and white floral designs. Agnes painted these illustrations by hand, with love and precision: every detail has its importance. The old lady, passionate about painting since she was 16, inspires us. She is living proof that creativity has no limits!

 


 

Moneytrans encourages these beautiful initiatives! We will always be there to support actions whose objectives are to gather and encourage solidarity.

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